This article shows you how to use the Profit & ROI (return on investment) filters. These tools are the engine of your business.
These Profit & ROI guides can be used to learn filtering products for the following search portals:
The Profit & ROI panel has four filters:
- Only keep data if Gross Profit is at least
- Only keep data if Gross ROI is at least
- For Profit and ROI use
- Only keep data if Profit Margin is at least
Let’s explore each filter in detail and learn how to use them effectively, including how to enter Profit & ROI data.
Only keep data if Gross Profit is at least
Enter a dollar figure in the field. This is your dollar profit threshold. If a product is not expected to generate this dollar profit after a sale, it's removed from the search results page.
Only keep data if Gross ROI is at least
Enter a number in the field. This is your gross ROI percent threshold. If a product is not expected to generate this ROI after a sale, it's removed from the search results page.
For Profit and ROI use
This field will determine the value used to calculate the Amazon Return after fees. Which in turn calculates the Gross ROI and Gross Profit (Amazon Return after fees minus adjusted price (if available, if not source price)).
Only keep data if Profit Margin is at least
Enter a number in the field. This is your Profit Margin percent threshold.
Margin is calculated as Gross Profit / Amazon Price. For example, write 30 if you want to only look at products with at least 30% return on the net sales of the item.
Pro Tips
It's tempting to enter a high figure in the profit per sale or ROI fields. Yup, we all want to get rich quick. But we know life doesn't usually roll that way.
It's also understandable why you'd want to avoid low numbers like $1 or 5%. There's not much meat on the bone to cover unexpected price changes.
The point is to be flexible with your filters. Try to avoid tight thresholds because you might miss bargains, gems, or pleasant surprises. Sure some extra effort is required to sort through longer search results. That's where the work comes in.
Try to consider that you find a product that yields a 5% ROI and is likely to sell in a month. Do you take a pass or jump on it?
One recommendation is not to use both filters here. Just setting an ROI, or a $ figure is usually enough.
Best practices is to use a very low figure, and let more results in, and then deep dive into tools like Tactical Edge to check stock levels against estimated sales and see if you can actually price more after some sales have been made by other sellers.
What’s Next?
Learn how other sections of filters work by exploring the articles below: